有捐血意圖卻未捐血的信念探究 作者:呂昌明(國立臺灣師範大學衛生教育學系教授)、李碧霞(私立臺北醫學院護理學系講師)、陳錫琦(私立華梵人文科技學院講師)

摘要：

本研究旨在瞭解有捐血意圖而未付諸實行者的原因，乃依陳述的捐血意圖與實際的捐血行為，將受測者細分為有捐血意圖而未捐血者(N=86)、有捐血意圖且實際捐血者(N=40)、無捐血意圖且未捐血者(N=131)和無捐血意圖而有捐血者(N=1，未分析)，以理性行為理論來剖析這些群體對捐血的行為信念、結果評價、規範信念及依從動機。研究結果顯示，有捐血意圖者中，實際捐血者與未捐血者的認知是有顯著差異的，最主要是反映在捐血可使心情愉快、會造成貧血與感染疾病的三項信念，以及對捐血免費做一次健康檢查的評價；而且有捐血意圖者對捐血的正向信念認知，均優於無捐血意圖者。要規範有效的捐血計畫，應重視上述群體間的差異。

關鍵詞：理性行為理論、捐血行為、意圖、行為信念、結果評價、規範信念、依從動機

《詳全文》

The Perceived Beliefs of Those Who Intend to Donate Blood but Do Not Author: Chang-Ming Lu, Pi-Hsia Lee, Si-Chi Chen(Department of Health Education, National Taiwan Normal University)

Abstract：

The purpose of this study was to explore the reasons for students who intend to donate blood but fail to carry out this intention. Subjects were classified into 3 groups based on their intention and actual blood donating behavior: positive intention and in-congruent behavior(N=86), positive intention and congruent behavior(N=40), and nega-tive intention and congruent behavior(N=131). One subject who did not intend to do-nate blood but actually did was excluded from this study. The Theory of Reasoned Action was adopted to identify the subjects attitudinal beliefs of donating blood, evalua-tion of the associated consequences, and their normative beliefs and motivation to com-ply with these norms. One-way ANOVA analysis indicated significant difference be-tween inactive and active positive intenders in their beliefs. Those with blood donating intentions tended to identify more advantages than negative intenders. Special atten-tion should be paid to the difference among various aggregates, in order to implement an effective blood donating program.

Keywords：The Theory of Reasoned Action, blood donating behavior, intention, behavioral beliefs, subjective norms, normative beliefs, motivation to comply